GOODLIFE brand story

About Us: A Journey of Resilience, Design, and Global Partnership

From a simple promise in 2020 to a global vision in 2026—discover the story behind our craft.

At the 2020 annual meeting, a sand painting performance ended with four simple words: "We will meet again." Five years have passed since that moment—years filled with unprecedented challenges and remarkable growth. Today, as we look back on our journey since 2009, we are proud to reconnect with our global partners and share where we are headed next.

2009 – 2015: Building the Foundation (The Wholesale Era)

Our journey began in the world of large-scale furniture wholesale. For six years, we honed our expertise by partnering with major importers, international supermarkets, and renowned TV shopping networks like QVC and HSN. This period was our "classroom," where we mastered supply chain efficiency and learned exactly what global customers demand: quality, reliability, and scale.

2015 – 2019: The Birth of a Brand (From OEM to Design)

In 2015, we reached a pivotal turning point. We transitioned from original equipment manufacturing (OEM) to independent design and production. We launched our own brand and successfully entered the U.S. market. By taking control of the design process, we ensured that every shoe cabinet and piece of furniture leaving our facility carried our unique DNA and met our rigorous quality standards.

2019 – 2023: Testing Our Grit (Resilience Through the Storm)

The global pandemic brought the world to a standstill, and like many, we faced the "perfect storm." While the initial boom in e-commerce bulk ordering kept us busy, it eventually led to the industry-wide inventory crisis of 2022-2023.

However, we chose to innovate rather than retreat:

• Design Collaboration: Between 2021 and 2023, we collaborated with the world-renowned brand UMBRA, focusing on high-end wood veneer plywood furniture.
• Expanding Capacity: In July 2022, we moved into a brand-new, larger manufacturing facility, upgrading our machinery and expanding our production capabilities to better serve the future.

2024 – 2025: Renewing the Classics (Evolution and Iteration)

Currently, we are focused on "Self-Evolution." We are revisiting our classic designs and traditional shoe cabinet models, performing deep product iterations and upgrades. By blending our 15 years of experience with modern aesthetics and improved functionality, we are making our "Old Tree" roots grow new, stronger branches.

2026 and Beyond: Our Invitation to the World

As we look toward 2026, we are fulfilling the promise we made five years ago. We are stronger, leaner, and more creative than ever.

To our global wholesale partners:Whether you are a major importer, a retail chain, or an e-commerce leader, we invite you to join us. We offer more than just high-quality furniture; we offer a partnership built on a decade and a half of proven resilience and international expertise.

Let’s work together to create a more organized and beautiful home for customers worldwide.

FAQ：

1. What types of furniture do you specialize in?

While we are industry leaders in shoe storage solutions space saving in the vertical direction, our expertise extends to a wide range of home organizational furniture. This includes accent cabinets, hallway furniture, and specialized wood veneer plywood pieces developed through our high-end design collaborations.

2. Do you offer OEM and ODM services for wholesale clients?

Yes. With over 17 years of experience—ranging from early OEM work for major retailers to our current independent design phase—we have the infrastructure to support both Original Equipment Manufacturing (OEM) and Original Design Manufacturing (ODM). We can help you develop exclusive lines or modify our existing designs to fit your market.

3. What is your current production capacity and facility status?

In July 2022, we successfully migrated to a new, expanded manufacturing facility. This upgrade has significantly increased our monthly output and integrated more advanced machinery, ensuring we can handle bulk orders for global importers and large-scale supermarkets with stable lead times.

4. How do you ensure quality control for international shipments?

Quality is the cornerstone of our "Old Tree" philosophy. Our quality control process covers everything from raw material inspection to final packaging. Having worked with strict retailers like QVC, HSN,Umbra, SEARS ..., we adhere to international standards for durability, finish consistency, and transit-safe packaging.

5. What is your typical lead time for wholesale orders?

Lead times vary depending on order volume and customization requirements. Generally, for standard wholesale orders, our lead time ranges from 30 to 45 days. We recommend contacting our sales team for a specific timeline based on your current inventory needs.

6. Do you support e-commerce sellers (Amazon, Wayfair, etc.)?

Absolutely. We have a deep understanding of the e-commerce model, including the importance of "Mail Order 6 (ISTA-6)" packaging to prevent shipping damage. We help e-commerce partners manage their supply chains by providing high-quality product imagery and reliable batch production.

7. How can we start a partnership with you?

We are actively looking for global distributors and wholesalers. You can reach out to us via our Contact Page or email us directly at sales18@goodlifehouseware.com.cn. Our team typically responds within 24 hours to discuss pricing, catalogs, and shipping terms.